A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services As brands increasingly align with and shape contemporary cultural movements, we seek research that advances both our theoretical and practical understanding of how firms build and nurture their brand purpose and effectively engage their target audiences Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from competitors
30 Famous Brands That Designed Their Logo
Brand marketing aims to connect emotionally with.
Discover what branding really means in 2025
Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty. The feat showcased red bull’s association with extreme sports and cemented its reputation as a brand that pushes boundaries. The role of hashtags in social media marketing is still a hot debate in 2025, and for good reason The number of hashtags deemed effective has
Discover the latest advertising strategies, types, and trends for 2025 Learn how to boost your brand and maximize roi with proven best practices. Discover key insights, research techniques, and strategies to understand your market. We’re breaking down 15 creative campaign ideas designed to make your brand stand out
From viral challenges to unexpected collaborations, these strategies inspire, engage, and deliver measurable results
15 creative marketing campaign ideas here are 15 creative campaign ideas that will grab attention, spark engagement, and get your brand the recognition it deserves This track welcomes innovative research examining advertising, branding, and marketing communications for a world in transition
