We've been independently researching and testing products for over. Our pillows buying guide can help you decide what you need Check each product page for other buying options
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Shop pillows at target in all sizes and firmness levels plus body pillows for side sleepers and pregnancy support
We tested dozens of options to identify the best pillows of 2025 In addition to leveraging our own expertise, we consulted with outside medical and sleep experts to determine key features to. After spending more than 1,000 nights testing 131 pillows, we’ve learned that the right pillow for you depends on your body shape and sleep position. This guide helps you find the best pillow for you by outlining exactly which factors are most important in pillow shopping.
Because there’s no single “best” pillow out there, we spoke with kennedy and four more sleep experts about the pillows they recommend and how to shop for one that meets your needs. Not sure what kind of pillow you want to lay your head on Head over to our pillow guide to find out how our pillows and their fillings can help you sleep better. This included shredded memory foam, down and feather, solid memory foam, down alternative, and latex pillows.
