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Now, generative ai is disrupting how b2b and b2c players think about customer experience, productivity, and growth. Ai holds great potential for the automotive industry We look at how generative ai is unlocking a new age of marketing capabilities with automated processes, hyperpersonalization, and new forms of idea generation.

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Ai technology has revolutionized marketing and sales

Now, generative ai promises to disrupt the wayb2b and b2c players think about customer experience, productivity and growth

Artificial intelligence (ai) and machine learning (ml) continue to push the boundaries of what is possible in marketing and sales. With emerging generative ai technologies beginning to open a world of possibilities, b2b sales is on the brink of a transformative evolution. Unlike gen ai and chatbots that largely assist in the completion of marketing and sales tasks, ai agents can act, decide, and collaborate In a time of evolving competition and customer demands, b2b sales leaders can leverage ai and other technology innovations to help fuel success.

Gen ai can enhance profitable b2b sales growth We look at seven use cases of how b2b leaders can use ai to maximize benefits and minimize risks. Marketing is at a pivotal moment, with data and new technology propelling rapid changes and expanding opportunities for growth The promise is enormous, with the economic value of generative ai (gen ai) potentially reaching $4.4 trillion, with a large percentage of that value set to come from marketing and sales