A brand out to disrupt beauty standards and redefine 'pretty', getting creative and bold with your make up has never been easier Featuring 12 shades ranging from soft mattes to shimmering metallics, the palette offered an unprecedented level of versatility Relive the glory days with the naked og palette, an unforgettable beauty staple that was (and will continue to be) a firm fixture in every grwm routine
Urban Decay Naked Original Revival Eyeshadow Palette SweetCare United
Arnaud kerviche, urban decay's vp of marketing, tells me that, ultimately, they wanted to evolve the classic palette based on shifting consumer trends
Makeup habits evolve as we do, so the brand decided to launch similar iterations—such as naked2 basics and naked3 soft pinks —while the original set was phased out.
The iconic urban decay naked palette was discontinued in 2018 Now, the brand is relaunching it for a limited time at ulta beauty. In the august 21, 2024, edition of the strategist beauty brief, writer rachael griffiths reviews urban decay’s rereleased original naked eyeshadow palette. For the first time since 2018, urban decay is selling the beloved eyeshadow palette that started it all
When urban decay introduced the original naked palette, it quickly became a cult favorite