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From streamers and podcasters to onlyfans models and tiktok megastars, here’s the people shaping the culture of 2025 While the surging wave of social media stars goes by many names (creators, influencers, podcasters, and vloggers), the most accurate handle for this powerful crop of new media masters is clear.

Illustrations by sean mccabe and matthew cooley. We calculated the top social media influencers worldwide across popular platforms youtube, instagram, tiktok, and x (twitter). Influencers do just what their name suggests

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They do so by creating content for brands, running branded giveaways, attending events, sharing personal experiences, or building a community for brands.

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Check out our list of best popular creators. Influencers may be celebrities of any type with large social media followings, including people who are mainly internet celebrities There is no firm consensus about the definition of an influencer. Discover the top 20 social media influencers of 2024, from tiktok trendsetters to instagram icons, shaping trends, building brand awareness, and redefining influencer marketing across the globe.

Discover the world’s 100 social media top influencers today—spanning beauty, tech, travel, fashion, and more—in an insightful ranking! Discover the top 20 famous influencers shaping social media in 2025 Stay ahead of trends and find your next favorite content creator!