According to activate consulting’s technology. So we talked to them about how they consume media. A new activate consulting report reveals that 43% of gen z now prefer youtube and tiktok over traditional tv or paid streaming
Iggy Azalea at 2016 Maxim Hot 100 Party at the Hollywood Palladium in Hollywood, CA on July 30
Microdramas are becoming more popular, which is good news for platforms like youtube and tiktok that appeal to gen z.
A significant 43% of gen z consumers now actively prefer youtube and tiktok over traditional tv channels
This is not just about supplementary viewing The convenience, variety, and algorithmic personalization of social video are proving overwhelmingly more. Learn why gen z prefers tiktok, reels, and shorts over traditional tv, and how this shift defines the future of entertainment. A new ucla study shows gen z is reshaping how we watch and what we want from stories
