The logotype was given to chanel by the château de crémat, nice, and was not registered as a trademark until the first chanel shops were established [ɡabʁijɛl bɔnœʁ kɔko ʃanɛl] ⓘ [84][85] the logo is commonly known to stand for coco chanel and has become one of the most recognizable logos in the world.
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