Duke’s brand is most effective when executed cohesively across the university It is because of this stature that we must take steps to ensure its integrity both in design and portrayal of duke As the brand evolves, so will the content of this site
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The identity graphics in this guide are registered trademarks of duke university and should only be used as described.
The university’s widely recognized brand benefits each entity within duke
Individual schools, programs, departments and initiatives should use some combination of the core elements of name, color, typography and visual mark to take advantage of duke’s brand power and visibility. Duke’s color palette was designed to support the brand identity and provide visual cohesion across channels and publications throughout the university It was updated in 2018 to include hex codes for web design and an accessibility guide to help duke materials meet the needs of all viewers. To maintain consistency through all channels and media, a new collection of fonts has been selected to convey the duke brand through type
Official typefaces the following font families have a number of variations that make them flexible for many uses, and they can be implemented across print, web/mobile and video media For guidelines and downloadable templates, please visit the branding guidelines page For information on graphic trademarks and licensing, visit the duke communicator’s toolkit. Imagery duke is a vibrant, diverse and ambitious community
The imagery used to present this institution should reflect those attributes.
Using duke’s tone in your writing will capitalize on the strength and cache of the brand This aligns you with the highest levels of the enterprise and builds build greater consistency across all university communications and identifiable cohesion among our materials. Duke’s wordmark has widespread adoption and a cachet unmatched by most institutions This imagery represents years of brand building and is synonymous with excellence in all that we do.
